TINCT
Over the course of this project I had the unique opportunities to learn how board games are developed and dive back in to my copywriting practice. This looked like extensive game testing and intensive research on my target audience and game development.
The tactile nature of the game posed limitations during the design process, but those challenges later became integral to the essence of tinct. The properties of the the color cues themselves, their shape and the act of layering, became the main jumping off points for expanding the branded system.
As an additional aspect of this project, and an extension of my explorations with motion graphics, I directed, shot, and edited a short informational video to accompany the branded package.