SMACK DOWN
Using the target audience of young male adults, I combined high impact typography with vibrant colors that would stand out on the screen. The echo graphics came from watching matches in slo-mo. Noticing how the players moved, and using the rules of the game to inform my anticipation and overshoot, I created a series of motions (swooshing, glitching, framing, and repetition) that would convey dizziness and invite you into the mind of the player.
Want more motion? Check out my work on the @washu_mograph Instagram!